---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-002779"
form_type: "8-K"
ticker: "MFON"
cik: "0001447380"
company_name: "MOBIVITY HOLDINGS CORP."
filed_at: "2026-01-20T23:59:59+00:00"
generated_at: "2026-05-16T09:31:40.644700+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.9
calibrated_materiality_score: 0.9
confidence: "high"
source: SEC EDGAR
---

# Mobivity agrees to sell substantially all assets (Connected Rewards) to Mistplay for $5.3M cash plus stock and earn-out

## Summary
- Cash consideration of $5.3M, subject to working capital adjustment; $300K to be awarded to employees.
- Additional consideration: 6,328,991 Class B Common Shares of Reward Holdings, ULC, plus potential earn-out equity.
- Transaction subject to stockholder approval, third-party consents, and other customary closing conditions; expected to close Q1 2026.
- Buyer obtains buy-side R&W insurance; Mobivity pays 50% of premium and related costs.
- Either party may terminate if closing does not occur by May 15, 2026.

## SEC filing metadata
- accession: 0001493152-26-002779
- form_type: 8-K
- ticker: MFON
- cik: 0001447380
- company_name: MOBIVITY HOLDINGS CORP.
- filed_at: 2026-01-20T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.9
- calibrated_materiality_score: 0.9
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1447380/000149315226002779/0001493152-26-002779-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1447380/000149315226002779/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-002779
- JSON: https://secwatch.observer/filing/0001493152-26-002779.json
- Plain text: https://secwatch.observer/filing/0001493152-26-002779.txt

## Key facts
- Material Agreements
  MOBIVITY HOLDINGS CORP. entered into Asset Purchase Agreement with Mistplay Inc. and Reward Holdings, ULC valued at $5,300,000 plus 6,328,991 Class B Common Shares of Holdings plus Earn-Out Equity Interests (effective 2026-01-16).
  - Action: entry
  - Agreement: asset purchase
  - Counterparty: Mistplay Inc. and Reward Holdings, ULC
  - Value: $5,300,000 plus 6,328,991 Class B Common Shares of Holdings plus Earn-Out Equity Interests
  - Effective: 2026-01-16
  source text: On January 16, 2026, Mobivity Holdings Corp., a Nevada corporation (the “ Company ”), entered into an Asset Purchase Agreement (the “ Asset Purchase Agreement ”) with Mistplay Inc., a company incorporated under the laws of the Province of British Columbia (the “ Buyer ”), and Reward Holdings, ULC, an unlimited liability company incorporated under the laws of the Province of British Columbia (“ Holdings ”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1447380/000149315226002779/0001493152-26-002779-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.