Beeline Holdings launches Self-Service Mortgage Experience for 24/7 digital rate locks and loan options

Beeline Holdings, Inc.

Self-Service Mortgage Experience (SSME) launched March 11, 2026; available to half of conventional borrowers on Beeline's platform.
Borrowers can explore personalized rate options and lock rates instantly 24/7 without speaking to a loan officer.
Targets Millennials and Gen Z; over 55% of Millennials and 27% of Gen Z already own homes.
First phase of broader digital roadmap; future phases expected to expand independent borrower steps.
AI-driven platform with digital assistant 'Bob' for real-time answers; Loan Guides remain available.

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