{"schema_version":"secwatch.filing_event.v1","accession":"0001493152-26-011228","form_type":"8-K","ticker":"LFMD","cik":"0000948320","company_name":"LifeMD, Inc.","filed_at":"2026-03-18T23:59:59+00:00","discovered_at":"2026-05-14T18:02:38.098088+00:00","generated_at":"2026-05-15T10:02:47.854298+00:00","sec_items":["5.02","8.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.65,"calibrated_materiality_score":0.65,"confidence":"high","headline":"LifeMD appoints new CFO, promotes CBO and CMO; outgoing CFO to advise","bullets":["CFO Marc Benathen resigns effective March 31, 2026; will provide advisory services for 6–12 months at $38,117/month.","Atul Kavthekar appointed CFO effective March 16, 2026; base salary $500,000, target bonus 50%, 675,000 RSU grant.","Jessica Friedeman promoted to Chief Business Officer to lead enterprise and employer health offerings.","Chris Pisano appointed Chief Marketing Officer; 25+ years marketing experience, oversees brand and digital strategy."],"urls":{"canonical":"https://secwatch.observer/filing/0001493152-26-011228","json":"https://secwatch.observer/filing/0001493152-26-011228.json","markdown":"https://secwatch.observer/filing/0001493152-26-011228.md","text":"https://secwatch.observer/filing/0001493152-26-011228.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/948320/000149315226011228/0001493152-26-011228-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/948320/000149315226011228/form8-k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-15T10:02:47.854298+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}