---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-011228"
form_type: "8-K"
ticker: "LFMD"
cik: "0000948320"
company_name: "LifeMD, Inc."
filed_at: "2026-03-18T23:59:59+00:00"
generated_at: "2026-05-15T10:02:47.854298+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# LifeMD appoints new CFO, promotes CBO and CMO; outgoing CFO to advise

## Summary
- CFO Marc Benathen resigns effective March 31, 2026; will provide advisory services for 6–12 months at $38,117/month.
- Atul Kavthekar appointed CFO effective March 16, 2026; base salary $500,000, target bonus 50%, 675,000 RSU grant.
- Jessica Friedeman promoted to Chief Business Officer to lead enterprise and employer health offerings.
- Chris Pisano appointed Chief Marketing Officer; 25+ years marketing experience, oversees brand and digital strategy.

## SEC filing metadata
- accession: 0001493152-26-011228
- form_type: 8-K
- ticker: LFMD
- cik: 0000948320
- company_name: LifeMD, Inc.
- filed_at: 2026-03-18T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/948320/000149315226011228/0001493152-26-011228-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/948320/000149315226011228/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-011228
- JSON: https://secwatch.observer/filing/0001493152-26-011228.json
- Plain text: https://secwatch.observer/filing/0001493152-26-011228.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.