secwatch.observer — SEC 8-K summary
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Issuer:     LifeMD, Inc. (LFMD)
CIK:        0000948320
Form:       8-K
Filed at:   2026-03-18T23:59:59+00:00
Accession:  0001493152-26-011228
Event type: leadership
Sentiment:  neutral
Materiality: 0.65
Item codes: 5.02, 8.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

LifeMD appoints new CFO, promotes CBO and CMO; outgoing CFO to advise
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- CFO Marc Benathen resigns effective March 31, 2026; will provide advisory services for 6–12 months at $38,117/month.
- Atul Kavthekar appointed CFO effective March 16, 2026; base salary $500,000, target bonus 50%, 675,000 RSU grant.
- Jessica Friedeman promoted to Chief Business Officer to lead enterprise and employer health offerings.
- Chris Pisano appointed Chief Marketing Officer; 25+ years marketing experience, oversees brand and digital strategy.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/948320/000149315226011228/0001493152-26-011228-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/948320/000149315226011228/form8-k.htm
  HTML page:      https://secwatch.observer/filing/0001493152-26-011228

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