---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-011310"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2026-03-18T23:59:59+00:00"
generated_at: "2026-05-15T09:54:19.756924+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Digital Brands Group enters $3M NIL consulting deal with Athlete Capital Sports

## Summary
- Agreement with Athlete Capital Sports for consulting on Penn State NIL program; term 3 years.
- Company to issue shares worth $3M (based on VWAP or closing price) as consulting fee; delivery by April 11, 2026.
- Make-whole provision guarantees Athlete Capital receives $3M total value from share sales.
- CEO John Hilburn Davis IV appointed as proxy to vote shares held by Athlete Capital.
- Company also commits to $500k/year for 3 years ($1.5M total) to university student athlete funds.

## SEC filing metadata
- accession: 0001493152-26-011310
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2026-03-18T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 3.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000149315226011310/0001493152-26-011310-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000149315226011310/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-011310
- JSON: https://secwatch.observer/filing/0001493152-26-011310.json
- Plain text: https://secwatch.observer/filing/0001493152-26-011310.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.