---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-012431"
form_type: "8-K"
ticker: "REED"
cik: "0001140215"
company_name: "REED'S, INC."
filed_at: "2026-03-24T23:59:59+00:00"
generated_at: "2026-05-15T09:09:49.301526+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Reed's reports Q4 net sales down 23% YoY, net loss improves; interim CEO appointed

## Summary
- Q4 net sales $7.5M vs $9.7M YoY; gross margin fell to 20% from 30%.
- Full year net loss $15.8M vs $13.2M; EBITDA worsened to $(14.6)M from $(7.3)M.
- CEO Cyril Wallace stepped down; Neal Cohane named interim CEO and board member.
- CMO Tina Reejsinghani departed; board member Ruud Bakker takes fractional CMO role.
- Company saw sequential quarterly improvement in net sales, gross margin, and net loss.

## SEC filing metadata
- accession: 0001493152-26-012431
- form_type: 8-K
- ticker: REED
- cik: 0001140215
- company_name: REED'S, INC.
- filed_at: 2026-03-24T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1140215/000149315226012431/0001493152-26-012431-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1140215/000149315226012431/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-012431
- JSON: https://secwatch.observer/filing/0001493152-26-012431.json
- Plain text: https://secwatch.observer/filing/0001493152-26-012431.txt

## Key facts
- Earnings Releases
  REED'S, INC. reported financial results for the three months and 12 months ended December 31, 2025.
  - Period: the three months and 12 months ended December 31, 2025
  - Result: reported results
  source text: On March 24, 2026, Reed’s, Inc., a Delaware corporation (the “Company”), issued a press release announcing financial results for the quarter and year ended December 31, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000149315226012431/0001493152-26-012431-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.