---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-032677"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2026-07-09T19:50:43+00:00"
generated_at: "2026-07-09T19:52:20.733122+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# DBGI forecasts profitable Q3 2026 with $8.5M-$11M revenue; AVO takes over lululemon in 1,000+ bookstores

## Summary
- Q3 2026 revenue guidance $8.5M-$11M, positive net income; 300%-500% YoY revenue increase from $3.5M loss to break-even/positive.
- Collegiate expansion from 1 to 18 universities; government contract for first scale deployment across three cities.
- AVO brand partners with largest college bookstore chain (1,000+ locations), takes over lululemon's prime retail space.
- Additional $8M-$9M revenue and $3M net income from seven more cities delayed by government shutdown, expected in Q4.

## SEC filing metadata
- accession: 0001493152-26-032677
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2026-07-09T19:50:43+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000149315226032677/0001493152-26-032677-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000149315226032677/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-032677
- JSON: https://secwatch.observer/filing/0001493152-26-032677.json
- Plain text: https://secwatch.observer/filing/0001493152-26-032677.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.