ASE and USTA Coaching sign multi-year deal to integrate coaching content into AI app

Agassi Sports Entertainment Corp.

3-year commercial agreement with USTA/USTA Coaching to license proprietary content for ASE's AI coaching app (built with IBM).
USTA to promote app 4 times to members; ASE provides complimentary subs and discounts for USTA members/coaches.
ASE shares a fixed % of net revenues from USTA members/coaches; Darren Cahill to headline USTA Coaches Open Aug 25-27, 2026.
Andre Agassi to speak at future USTA event; USTA retains IP rights, can terminate for cause or immediate on security breach.

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