---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-037144"
form_type: "8-K"
ticker: "HOUR"
cik: "0001874875"
company_name: "Hour Loop, Inc"
filed_at: "2026-08-11T20:26:11+00:00"
generated_at: "2026-08-11T20:27:10.807558+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Hour Loop Q2 revenue up 25% to $33.9M; net income slips to $1.1M

## Summary
- Net revenue $33.9M, +25% YoY vs $27.1M; net income $1.1M ($0.03/diluted) vs $1.2M ($0.04).
- Gross margin fell to 52.9% from 57.2%; operating expenses as % of revenue improved to 49.2% from 51.2%.
- Cash used in ops $3.6M vs $0.9M; cash balance $1.0M at June 30 vs $3.8M at Dec 31.
- FY2026 guidance reaffirmed: revenue $143M-$163M (flat to +15% YoY), net income $0.75M-$1.5M.
- CEO Sam Lai cites margin pressure but AI-first strategy; >100 AI agents deployed.

## SEC filing metadata
- accession: 0001493152-26-037144
- form_type: 8-K
- ticker: HOUR
- cik: 0001874875
- company_name: Hour Loop, Inc
- filed_at: 2026-08-11T20:26:11+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1874875/000149315226037144/0001493152-26-037144-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1874875/000149315226037144/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-037144
- JSON: https://secwatch.observer/filing/0001493152-26-037144.json
- Plain text: https://secwatch.observer/filing/0001493152-26-037144.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.