---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-042691"
form_type: "8-K"
ticker: "LFMD"
cik: "0000948320"
company_name: "LifeMD, Inc."
filed_at: "2026-09-15T14:18:33+00:00"
generated_at: "2026-09-15T14:19:29.507607+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# LifeMD and AT&T exclusive deal: free virtual care memberships for 100M+ customers

## Summary
- Exclusive AT&T collaboration: eligible wireless/fiber customers get LifeMD membership free ($19/mo, $228/yr value).
- Initial launch in 11 states covering 29M customers; nationwide expansion January 2027 to 100M+ eligible.
- LifeMD pays AT&T fixed fee per lead initially; one-year term, auto-renewal, joint steering committee.
- Members pay only for care: message visits $29, urgent/primary $49, specialty $79; GLP-1 and women's/men's health included.

## SEC filing metadata
- accession: 0001493152-26-042691
- form_type: 8-K
- ticker: LFMD
- cik: 0000948320
- company_name: LifeMD, Inc.
- filed_at: 2026-09-15T14:18:33+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/948320/000149315226042691/0001493152-26-042691-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/948320/000149315226042691/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-042691
- JSON: https://secwatch.observer/filing/0001493152-26-042691.json
- Plain text: https://secwatch.observer/filing/0001493152-26-042691.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.