---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-046261"
form_type: "8-K"
ticker: "NTRP"
cik: "0000788611"
company_name: "NextTrip, Inc."
filed_at: "2026-10-08T12:01:18+00:00"
generated_at: "2026-10-12T15:37:36.072010+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# NextTrip's JOURNY TV logs 307M viewing minutes Jan-Aug 2026; Samsung U.S. ad revenue up 668% monthly

## Summary
- JOURNY TV generated more than 307 million viewing minutes from January–August 2026, averaging ~38 million minutes per month, with reported on-screen viewing time exceeding 30 minutes.
- After a July 2026 advertising-operations transition, average monthly Samsung U.S. programmatic ad revenue rose ~668% and average CPM increased nearly sixfold vs. January–June 2026 averages.
- Company projects calendar-2026 Samsung U.S. programmatic ad revenue to nearly double vs. 2025 (~100% YoY); figures exclude total JOURNY TV and consolidated Company revenue.
- Viewing by region: Latin America 133.0M minutes (43%), North America 88.2M (29%), Asia-Pacific 37.1M (12%), Europe 32.7M (11%), other markets 15.0M (5%).
- CRO Amy Proost cites a pipeline of more than $5 million in potential direct media advertising, sponsorship and strategic partnership opportunities; not contracted commitments.

## SEC filing metadata
- accession: 0001493152-26-046261
- form_type: 8-K
- ticker: NTRP
- cik: 0000788611
- company_name: NextTrip, Inc.
- filed_at: 2026-10-08T12:01:18+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/788611/000149315226046261/0001493152-26-046261-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/788611/000149315226046261/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-046261
- JSON: https://secwatch.observer/filing/0001493152-26-046261.json
- Plain text: https://secwatch.observer/filing/0001493152-26-046261.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.