---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-26-047167"
form_type: "8-K"
ticker: "PAPL"
cik: "0001938109"
company_name: "Pineapple Financial Inc."
filed_at: "2026-10-15T13:26:36+00:00"
generated_at: "2026-10-15T13:28:17.333486+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Pineapple Financial (PAPL) names SoFi's Usman Maher CFO, unveils 'Pentiv' rebrand with possible brokerage spin-off

## Summary
- Usman Maher appointed CFO and Chief Strategy Officer effective Oct 15, 2026; base salary $250,000 from Oct 1, 2026, target bonus 100% of salary (50%-150% range).
- Current CFO Syed Sarfraz Habib becomes Chief Accounting Officer/Controller; not due to any disagreement; Habib stays principal financial officer through the FY2026 Form 10-K (year ended Aug 31, 2026).
- Board formed a special committee of independent directors (Georgiades chair, Green, Baron, Giannoukakis) to review a Sept 16, 2026 non-binding term sheet for the Pentiv repositioning.
- Proposed transactions include renaming to Pentiv Inc., separating tech/digital-asset treasury from mortgage brokerage, and a possible spin-off; ticker changes PAPL to PTIV about Oct 26, 2026.
- Launched 'Pentiv' mortgage-intelligence platform with Recruitment and Alternative Mortgage Renewal agents; cites 38% of recent 2026 homebuyers using brokers (48% of first-time buyers).

## SEC filing metadata
- accession: 0001493152-26-047167
- form_type: 8-K
- ticker: PAPL
- cik: 0001938109
- company_name: Pineapple Financial Inc.
- filed_at: 2026-10-15T13:26:36+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1938109/000149315226047167/0001493152-26-047167-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1938109/000149315226047167/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-26-047167
- JSON: https://secwatch.observer/filing/0001493152-26-047167.json
- Plain text: https://secwatch.observer/filing/0001493152-26-047167.txt

## Key facts
- Executive change
  Syed Sarfraz Habib was appointed as Chief Accounting Officer and Controller at Pineapple Financial Inc..
  - Action: appointed
  - Role: Chief Accounting Officer and Controller
  source text: Syed Sarfraz Habib, who has served as the Company’s Chief Financial Officer, was appointed Chief Accounting Officer and Controller of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1938109/000149315226047167/0001493152-26-047167-index.htm
- Executive change
  Usman Maher was appointed as Chief Financial Officer and Chief Strategy Officer at Pineapple Financial Inc..
  - Action: appointed
  - Role: Chief Financial Officer and Chief Strategy Officer
  source text: Effective October 15, 2026, Usman Maher was appointed Chief Financial Officer and Chief Strategy Officer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1938109/000149315226047167/0001493152-26-047167-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.