---
schema_version: "secwatch.filing_event.v1"
accession: "0001495231-23-000226"
form_type: "8-K"
ticker: "IZEA"
cik: "0001495231"
company_name: "IZEA Worldwide, Inc."
filed_at: "2023-12-04T23:59:59+00:00"
generated_at: "2026-06-07T18:41:47.245900+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# IZEA acquires Australian influencer marketing company Hoozu for cash and stock

## Summary
- Acquires Hoozu, Australia's leading influencer marketing firm, headquartered in Sydney.
- Consideration is a mix of cash and stock with deferred payments tied to KPI performance.
- Hoozu was profitable in its 2022 and 2023 fiscal years ending June; will operate as a wholly-owned IZEA subsidiary.
- Hoozu CEO Natalie Giddings continues in her role, reporting to IZEA President Ryan Schram.
- Acquisition establishes IZEA beachhead in Oceania; Hoozu to serve as platform for further APAC growth.

## SEC filing metadata
- accession: 0001495231-23-000226
- form_type: 8-K
- ticker: IZEA
- cik: 0001495231
- company_name: IZEA Worldwide, Inc.
- filed_at: 2023-12-04T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1495231/000149523123000226/0001495231-23-000226-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1495231/000149523123000226/izea-20230331.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001495231-23-000226
- JSON: https://secwatch.observer/filing/0001495231-23-000226.json
- Plain text: https://secwatch.observer/filing/0001495231-23-000226.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.