---
schema_version: "secwatch.filing_event.v1"
accession: "0001495320-24-000047"
form_type: "8-K"
ticker: "VRA"
cik: "0001495320"
company_name: "Vera Bradley, Inc."
filed_at: "2024-06-12T23:59:59+00:00"
generated_at: "2026-06-01T04:49:18.489929+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Vera Bradley Q1 revenues fall 14.6% to $80.6M; net loss per share $(0.26)

## Summary
- Q1 net revenues $80.6M vs $94.4M YoY; GAAP net loss $(8.1)M ($(0.26)/diluted share) vs $(4.7)M ($(0.15)).
- Non-GAAP net loss $(6.5)M ($(0.21)/diluted share); operating loss margin 14.2% vs 6.8% last year.
- Pura Vida revenues fell 37% to $12.7M; Vera Bradley Direct down 4.2%, comparable sales -9.6%.
- FY2025 guidance reaffirmed: revenues $460-480M, diluted EPS $0.54-$0.62; cash $55.2M, no debt.
- Project Restoration on track; consumer-facing changes in mid-July; $6.3M in stock repurchases in Q1.

## SEC filing metadata
- accession: 0001495320-24-000047
- form_type: 8-K
- ticker: VRA
- cik: 0001495320
- company_name: Vera Bradley, Inc.
- filed_at: 2024-06-12T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1495320/000149532024000047/0001495320-24-000047-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1495320/000149532024000047/vra-20240612.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001495320-24-000047
- JSON: https://secwatch.observer/filing/0001495320-24-000047.json
- Plain text: https://secwatch.observer/filing/0001495320-24-000047.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.