---
schema_version: "secwatch.filing_event.v1"
accession: "0001495320-25-000002"
form_type: "8-K"
ticker: "VRA"
cik: "0001495320"
company_name: "Vera Bradley, Inc."
filed_at: "2025-02-10T23:59:59+00:00"
generated_at: "2026-05-26T23:58:42.276354+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Vera Bradley appoints former Bath & Body Works CEO Andrew Meslow to board; Mary Lou Kelley retires

## Summary
- Andrew Meslow (ex-CEO of L Brands and Bath & Body Works) elected to Board effective Feb 7, 2025.
- Mary Lou Kelley retired effective Feb 7, 2025; served since 2015 including all committees; no disagreement.
- Meslow will receive standard non-employee director compensation: $49,500 cash retainer + $85,000 equity grant.
- Board now has 8 members following Meslow's appointment and the Nov 2024 appointment of Ian Bickley.

## SEC filing metadata
- accession: 0001495320-25-000002
- form_type: 8-K
- ticker: VRA
- cik: 0001495320
- company_name: Vera Bradley, Inc.
- filed_at: 2025-02-10T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000002/0001495320-25-000002-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000002/vra-20250207.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001495320-25-000002
- JSON: https://secwatch.observer/filing/0001495320-25-000002.json
- Plain text: https://secwatch.observer/filing/0001495320-25-000002.txt

## Key facts
- Executive change
  Mary Lou Kelley departed as Director at Vera Bradley, Inc..
  - Action: retiring
  - Role: Director
  source text: the Company announced that long-time board member Mary Lou Kelley is retiring from the Company’s board of Directors, effective February 7, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000002/0001495320-25-000002-index.htm
- Executive change
  Andrew Meslow was elected as Director at Vera Bradley, Inc..
  - Action: elected
  - Role: Director
  source text: On February 10, 2025, Vera Bradley, Inc. (the “Company”) announced that Andrew Meslow has been elected to join its Board of Directors, effective February 7, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000002/0001495320-25-000002-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.