---
schema_version: "secwatch.filing_event.v1"
accession: "0001495320-25-000007"
form_type: "8-K"
ticker: "VRA"
cik: "0001495320"
company_name: "Vera Bradley, Inc."
filed_at: "2025-03-12T23:59:59+00:00"
generated_at: "2026-05-24T22:16:41.056658+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Vera Bradley reports Q4 net loss $47M, sells Pura Vida, co-founder leaves board

## Summary
- Q4 net revenues $100M, down 25% YoY (13-wk basis); GAAP EPS -$1.69; non-GAAP EPS -$0.30.
- Full-year FY2025 net loss $62.2M ($2.15/sh); non-GAAP net loss $18.4M ($0.64/sh).
- Signed agreement to sell Pura Vida business; full impairment of Pura Vida intangible assets ($6.2M charge).
- Co-founder Barbara Bradley Baekgaard steps down from board; becomes Emeritus.
- FY2026 guidance (ex-Pura Vida): rev ~$280M, operating loss ~$6M, EPS ~-$0.15, cash ~$40M.

## SEC filing metadata
- accession: 0001495320-25-000007
- form_type: 8-K
- ticker: VRA
- cik: 0001495320
- company_name: Vera Bradley, Inc.
- filed_at: 2025-03-12T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000007/0001495320-25-000007-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000007/vra-20250312.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001495320-25-000007
- JSON: https://secwatch.observer/filing/0001495320-25-000007.json
- Plain text: https://secwatch.observer/filing/0001495320-25-000007.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.