---
schema_version: "secwatch.filing_event.v1"
accession: "0001495320-25-000011"
form_type: "8-K"
ticker: "VRA"
cik: "0001495320"
company_name: "Vera Bradley, Inc."
filed_at: "2025-03-17T23:59:59+00:00"
generated_at: "2026-05-24T15:29:40.296589+00:00"
event_type: "m_and_a"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Vera Bradley sells Pura Vida Bracelets for $1M cash plus contingent consideration

## Summary
- Sale of 100% of Creative Genius (Pura Vida Bracelets) to Project Aster Acquisition for $1M cash plus contingent two-year earn-out.
- Consideration subject to customary adjustments for cash, transaction expenses, and working capital.
- Vera Bradley to provide transitional services for 12 months post-close.
- Amended credit agreement permits sale, removes Creative Genius as borrower, adjusts reporting and fixed charge coverage ratio.
- Transaction expected to close subject to customary conditions; full agreement to be filed with fiscal 2025 Form 10-K.

## SEC filing metadata
- accession: 0001495320-25-000011
- form_type: 8-K
- ticker: VRA
- cik: 0001495320
- company_name: Vera Bradley, Inc.
- filed_at: 2025-03-17T23:59:59+00:00
- event_type: m_and_a
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 2.03, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000011/0001495320-25-000011-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000011/vra-20250317.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001495320-25-000011
- JSON: https://secwatch.observer/filing/0001495320-25-000011.json
- Plain text: https://secwatch.observer/filing/0001495320-25-000011.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.