M&A
confidence medium
sentiment neutral
materiality 0.60
Vera Bradley completes sale of Pura Vida Bracelets subsidiary to Project Aster Acquisition
Vera Bradley, Inc.
- Sale of 100% of Creative Genius LLC (Pura Vida Bracelets) closed on March 31, 2025.
- Buyer is Project Aster Acquisition, LLC; Seller is Vera Bradley Holdings, LLC.
- Transaction was previously disclosed on March 11, 2025 via Interest Purchase Agreement.
- No financial terms (price, gain/loss) disclosed in this 8-K filing.