---
schema_version: "secwatch.filing_event.v1"
accession: "0001495320-25-000071"
form_type: "8-K"
ticker: "VRA"
cik: "0001495320"
company_name: "Vera Bradley, Inc."
filed_at: "2025-09-11T23:59:59+00:00"
generated_at: "2026-05-17T06:52:13.903010+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Vera Bradley Q2 revenue $70.9M (-24.6% YoY); net loss $0.17/sh, adj loss $0.02

## Summary
- Net revenues $70.9M vs $94.0M prior year; net loss $4.7M ($0.17/sh) vs income $7.5M ($0.25/sh).
- Comparable sales declined 17.3%; Direct segment revenue $60.5M, down 16.2%.
- Indirect segment revenue $10.3M, down 52.5% on key account order declines.
- Closed 8 stores in Q2; cash $15.2M with $10M drawn on $75M ABL facility.
- Gross margin improved 600bps sequentially; planning holiday re-issue of original 100 Bag.

## SEC filing metadata
- accession: 0001495320-25-000071
- form_type: 8-K
- ticker: VRA
- cik: 0001495320
- company_name: Vera Bradley, Inc.
- filed_at: 2025-09-11T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000071/0001495320-25-000071-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1495320/000149532025000071/vra-20250911.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001495320-25-000071
- JSON: https://secwatch.observer/filing/0001495320-25-000071.json
- Plain text: https://secwatch.observer/filing/0001495320-25-000071.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.