---
schema_version: "secwatch.filing_event.v1"
accession: "0001500435-26-000034"
form_type: "8-K"
ticker: "GPRO"
cik: "0001500435"
company_name: "GoPro, Inc."
filed_at: "2026-08-10T20:23:39+00:00"
generated_at: "2026-08-10T20:25:47.908085+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# GoPro Q2 revenue falls 31% to $105M, net loss widens to $51M

## Summary
- Revenue $105M (-31% YoY); camera sell-through 291K units (-38% YoY).
- GAAP net loss $51M ($0.30/share) vs $16M loss ($0.10) prior year; Non-GAAP loss $36M ($0.21).
- Subscription & service revenue $29M (+11% YoY), 28% of revenue; attach rate record 69% vs 54% prior year.
- Adjusted EBITDA -$29M vs -$6M prior year; GAAP gross margin 30.2% vs 35.8% (incl. $19M tariff refunds, $15M component charge).
- Board authorized potential sale/strategic review in May; MISSION 1 camera series launched.

## SEC filing metadata
- accession: 0001500435-26-000034
- form_type: 8-K
- ticker: GPRO
- cik: 0001500435
- company_name: GoPro, Inc.
- filed_at: 2026-08-10T20:23:39+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1500435/000150043526000034/0001500435-26-000034-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1500435/000150043526000034/gpro-20260810.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001500435-26-000034
- JSON: https://secwatch.observer/filing/0001500435-26-000034.json
- Plain text: https://secwatch.observer/filing/0001500435-26-000034.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.