---
schema_version: "secwatch.filing_event.v1"
accession: "0001524358-26-000029"
form_type: "8-K"
ticker: "VAC"
cik: "0001524358"
company_name: "MARRIOTT VACATIONS WORLDWIDE Corp"
filed_at: "2026-07-21T12:00:10+00:00"
generated_at: "2026-07-21T12:05:18.209634+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Marriott Vacations eliminates Chief Brand & Digital Officer role; Lori Gustafson to depart July 31, 2026

## Summary
- Position of EVP and Chief Brand & Digital Officer eliminated; Lori Gustafson separates effective July 31, 2026.
- Severance payment of $1,425,000 (1.5x 2026 base salary plus target bonus) plus potential 2026 performance-based bonus true-up.
- Vested SARs (9,590 shares) get extended exercise period up to 5 years; unvested SARs forfeited.
- RSUs, performance shares, and SARs treated per existing award terms; benefits contingent on release and restrictive covenants.

## SEC filing metadata
- accession: 0001524358-26-000029
- form_type: 8-K
- ticker: VAC
- cik: 0001524358
- company_name: MARRIOTT VACATIONS WORLDWIDE Corp
- filed_at: 2026-07-21T12:00:10+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1524358/000152435826000029/0001524358-26-000029-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1524358/000152435826000029/vac-20260721.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001524358-26-000029
- JSON: https://secwatch.observer/filing/0001524358-26-000029.json
- Plain text: https://secwatch.observer/filing/0001524358-26-000029.txt

## Key facts
- Executive change
  Lori Gustafson departed as Executive Vice President and Chief Brand and Digital Officer at MARRIOTT VACATIONS WORLDWIDE Corp.
  - Action: separated
  - Role: Executive Vice President and Chief Brand and Digital Officer
  source text: In connection with an internal reorganization, effective July 31, 2026, the position of Executive Vice President and Chief Brand and Digital Officer is being eliminated, and accordingly, Lori Gustafson will separate from the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1524358/000152435826000029/0001524358-26-000029-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.