---
schema_version: "secwatch.filing_event.v1"
accession: "0001530979-23-000123"
form_type: "8-K"
ticker: "HNST"
cik: "0001530979"
company_name: "Honest Company, Inc."
filed_at: "2023-09-06T23:59:59+00:00"
generated_at: "2026-06-10T23:22:42.403891+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# The Honest Company appoints David Loretta as CFO, reaffirms FY2023 guidance

## Summary
- David Loretta named CFO effective Sept 25, 2023; succeeds Kelly Kennedy who leaves Sept 29.
- Loretta comes from Duluth Trading (DLTH) where he served as SVP & CFO; base salary $475K, target bonus 70%.
- Loretta receives $1M sign-on RSU grant (25% vests at 1-yr anniversary, then quarterly) and $100K relocation.
- Kennedy receives 6 months base salary severance, prorated 2023 bonus, equity acceleration through Q1 2024, and consulting role through Dec 31, 2023.
- Company reaffirms full-year 2023 revenue and adjusted EBITDA outlook from Aug 8 Q2 earnings release.

## SEC filing metadata
- accession: 0001530979-23-000123
- form_type: 8-K
- ticker: HNST
- cik: 0001530979
- company_name: Honest Company, Inc.
- filed_at: 2023-09-06T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1530979/000153097923000123/0001530979-23-000123-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1530979/000153097923000123/hnst-20230831.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001530979-23-000123
- JSON: https://secwatch.observer/filing/0001530979-23-000123.json
- Plain text: https://secwatch.observer/filing/0001530979-23-000123.txt

## Key facts
- Executive change
  David Loretta was appointed as Chief Financial Officer at Honest Company, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On September 5, 2023, The Honest Company, Inc. (the “Company” ) announced the appointment of David Loretta as the Company’s Chief Financial Officer, effective September 25, 2023
  evidence_url: https://www.sec.gov/Archives/edgar/data/1530979/000153097923000123/0001530979-23-000123-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.