---
schema_version: "secwatch.filing_event.v1"
accession: "0001552781-24-000626"
form_type: "8-K"
ticker: "KO"
cik: "0000021344"
company_name: "COCA COLA CO"
filed_at: "2024-12-11T23:59:59+00:00"
generated_at: "2026-05-29T04:51:48.429587+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Coca-Cola names Henrique Braun EVP and COO effective Jan 1, 2025, adding North America and Europe

## Summary
- Henrique Braun, 56, promoted to EVP and COO effective Jan 1, 2025, overseeing all global operating units.
- Braun adds oversight of North America and Europe operating units to current International Development role.
- Base salary set at $1,050,000; target annual incentive 175% of base salary under existing incentive plans.
- Braun reports to Chairman and CEO James Quincey; he joined Coca-Cola in 1996 and held multiple regional presidencies.

## SEC filing metadata
- accession: 0001552781-24-000626
- form_type: 8-K
- ticker: KO
- cik: 0000021344
- company_name: COCA COLA CO
- filed_at: 2024-12-11T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/21344/000155278124000626/0001552781-24-000626-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/21344/000155278124000626/e24365_ko-8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001552781-24-000626
- JSON: https://secwatch.observer/filing/0001552781-24-000626.json
- Plain text: https://secwatch.observer/filing/0001552781-24-000626.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.