---
schema_version: "secwatch.filing_event.v1"
accession: "0001558370-21-012380"
form_type: "8-K"
ticker: "CANN"
cik: "0001477009"
company_name: "TREES Corp (Colorado)"
filed_at: "2021-09-10T23:59:59+00:00"
generated_at: "2026-06-29T04:30:30.884944+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# General Cannabis appoints Jessica Bast as CFO, Timothy Brown as Chief Visionary Officer

## Summary
- Jessica Bast appointed CFO effective Sept 6, 2021; replaces Diane Jones who resigned without disagreement.
- Bast's salary $165k, guaranteed 10% bonus; options vest immediately and repriced to Sept 3 closing price.
- Timothy Brown hired as Chief Visionary Officer with $400k base salary, 2-year term, non-compete in CO/OR cannabis.
- Brown's base salary subject to downward adjustment based on stock sales; severance for termination without cause.

## SEC filing metadata
- accession: 0001558370-21-012380
- form_type: 8-K
- ticker: CANN
- cik: 0001477009
- company_name: TREES Corp (Colorado)
- filed_at: 2021-09-10T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1477009/000155837021012380/0001558370-21-012380-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1477009/000155837021012380/cann-20210903x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001558370-21-012380
- JSON: https://secwatch.observer/filing/0001558370-21-012380.json
- Plain text: https://secwatch.observer/filing/0001558370-21-012380.txt

## Key facts
- Executive change
  Timothy Brown was elected as Director at TREES Corp (Colorado).
  - Action: elected
  - Role: Director
  source text: Timothy Brown, a newly-elected member of the Board
  evidence_url: https://www.sec.gov/Archives/edgar/data/1477009/000155837021012380/0001558370-21-012380-index.htm
- Executive change
  Jessica Bast was appointed as Chief Financial Officer at TREES Corp (Colorado).
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On September 6, 2021, Jessica Bast, 43, was appointed as the Chief Financial Officer of General Cannabis Corp (the “Company”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1477009/000155837021012380/0001558370-21-012380-index.htm
- Executive change
  Diane Jones resigned as Chief Financial Officer at TREES Corp (Colorado).
  - Action: resigned
  - Role: Chief Financial Officer
  source text: On September 3, 2021, Diane Jones resigned as the Company’s Chief Financial Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1477009/000155837021012380/0001558370-21-012380-index.htm
- Executive change
  Timothy Brown was appointed as Chief Visionary Officer at TREES Corp (Colorado).
  - Action: appointed
  - Role: Chief Visionary Officer
  source text: Mr. Brown will serve as the Company’s Chief Visionary Officer for a term of two years
  evidence_url: https://www.sec.gov/Archives/edgar/data/1477009/000155837021012380/0001558370-21-012380-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.