---
schema_version: "secwatch.filing_event.v1"
accession: "0001558370-21-013270"
form_type: "8-K"
ticker: "ULTA"
cik: "0001403568"
company_name: "Ulta Beauty, Inc."
filed_at: "2021-10-19T23:59:59+00:00"
generated_at: "2026-06-28T19:55:47.797135+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Ulta Beauty sets FY2022-2024 targets: net sales CAGR 5-7% (2019 base), 50 new stores/yr

## Summary
- Long-term targets: net sales CAGR 5-7%, comp sales 3-5%/yr, op margin 13-14%, EPS low double-digit CAGR, capex 4-5% of sales.
- New strategic initiatives: 'Beauty to Go' BOPIS under 2 hrs, same-day delivery, Google GlamLab virtual try-on, Adeptmind AI partnership.
- Establishes $20M Digital Innovation Fund, UB Media for first-party data monetization, and cost savings target of $150M-$200M.
- Multi-year ERP upgrade (Project SOAR) and supply chain enhancements to support growth.

## SEC filing metadata
- accession: 0001558370-21-013270
- form_type: 8-K
- ticker: ULTA
- cik: 0001403568
- company_name: Ulta Beauty, Inc.
- filed_at: 2021-10-19T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1403568/000155837021013270/0001558370-21-013270-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1403568/000155837021013270/ulta-20211019x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001558370-21-013270
- JSON: https://secwatch.observer/filing/0001558370-21-013270.json
- Plain text: https://secwatch.observer/filing/0001558370-21-013270.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.