---
schema_version: "secwatch.filing_event.v1"
accession: "0001558370-24-012229"
form_type: "8-K"
ticker: "LVLU"
cik: "0001780201"
company_name: "Lulu's Fashion Lounge Holdings, Inc."
filed_at: "2024-08-14T23:59:59+00:00"
generated_at: "2026-05-31T09:23:17.106036+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Lulus Q2 net revenue falls 13% to $92M; net loss widens to $10.8M

## Summary
- Net revenue of $92.0M, down 13% YoY from $106.1M; net loss widened to $10.8M from $2.6M.
- Gross margin improved 80bps to 45.5%; adjusted EBITDA turned negative at -$0.2M vs +$4.2M.
- Active customers fell 13% to 2.7M; AOV increased 6% to $143; total orders down 14%.
- Inventory declined 19% YoY; net cash from operations $3.7M; free cash flow $3.0M.
- Provided Q3 2024 financial outlook and updated FY2024 capex guidance (specifics not included in filed text).

## SEC filing metadata
- accession: 0001558370-24-012229
- form_type: 8-K
- ticker: LVLU
- cik: 0001780201
- company_name: Lulu's Fashion Lounge Holdings, Inc.
- filed_at: 2024-08-14T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1780201/000155837024012229/0001558370-24-012229-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1780201/000155837024012229/tmb-20240814x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001558370-24-012229
- JSON: https://secwatch.observer/filing/0001558370-24-012229.json
- Plain text: https://secwatch.observer/filing/0001558370-24-012229.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.