---
schema_version: "secwatch.filing_event.v1"
accession: "0001558370-25-003838"
form_type: "8-K"
ticker: "LVLU"
cik: "0001780201"
company_name: "Lulu's Fashion Lounge Holdings, Inc."
filed_at: "2025-03-27T23:59:59+00:00"
generated_at: "2026-05-24T04:01:48.339817+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Lulus FY2024 net loss $55.3M, revenue down 11% to $315.9M; focuses on FY2025 cash flow

## Summary
- Net loss $55.3M in FY2024 includes $28.4M non-cash goodwill impairment; vs net loss $19.3M in 2023.
- Net revenue $315.9M, down 11% YoY; Total Orders Placed decreased 12%, AOV up 3% to $137.
- Adjusted EBITDA ($9.7)M vs $3.2M positive in 2023; net cash from operations $2.6M vs $15.4M.
- Cost reductions drove 175bp improvement in total expenses as % of net revenue in Q4.
- FY2025 outlook prioritizes operating cash flow growth; consolidated West Coast distribution in Feb 2025.

## SEC filing metadata
- accession: 0001558370-25-003838
- form_type: 8-K
- ticker: LVLU
- cik: 0001780201
- company_name: Lulu's Fashion Lounge Holdings, Inc.
- filed_at: 2025-03-27T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1780201/000155837025003838/0001558370-25-003838-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1780201/000155837025003838/tmb-20250327x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001558370-25-003838
- JSON: https://secwatch.observer/filing/0001558370-25-003838.json
- Plain text: https://secwatch.observer/filing/0001558370-25-003838.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.