---
schema_version: "secwatch.filing_event.v1"
accession: "0001558370-25-007739"
form_type: "8-K"
ticker: "LVLU"
cik: "0001780201"
company_name: "Lulu's Fashion Lounge Holdings, Inc."
filed_at: "2025-05-14T23:59:59+00:00"
generated_at: "2026-05-21T09:30:43.214094+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.78
calibrated_materiality_score: 0.78
confidence: "high"
source: SEC EDGAR
---

# Lulus Q1 net revenue down 17% to $64.2M; net loss $8.0M; withdraws FY2025 guidance

## Summary
- Net revenue $64.2M, down 17% YoY; Total Orders Placed fell 17%, AOV down 5% to $136.
- Net loss of $8.0M vs. $5.7M loss in Q1'24; Adjusted EBITDA loss of $4.7M (vs. $2.7M loss).
- Active Customers decreased 8% to 2.6M; Gross margin contracted 200 bps to 40.3%.
- Operating cash flow improved to $8.3M (from $6.9M); Free Cash Flow $7.8M (from $6.0M).
- Total debt reduced by $3.0M to $10.0M; Net debt down $7.2M to $1.5M; FY2025 outlook withdrawn.

## SEC filing metadata
- accession: 0001558370-25-007739
- form_type: 8-K
- ticker: LVLU
- cik: 0001780201
- company_name: Lulu's Fashion Lounge Holdings, Inc.
- filed_at: 2025-05-14T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.78
- calibrated_materiality_score: 0.78
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1780201/000155837025007739/0001558370-25-007739-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1780201/000155837025007739/tmb-20250514x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001558370-25-007739
- JSON: https://secwatch.observer/filing/0001558370-25-007739.json
- Plain text: https://secwatch.observer/filing/0001558370-25-007739.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.