---
schema_version: "secwatch.filing_event.v1"
accession: "0001564590-21-035525"
form_type: "8-K"
ticker: "PRI"
cik: "0001475922"
company_name: "Primerica, Inc."
filed_at: "2021-07-01T23:59:59+00:00"
generated_at: "2026-06-30T07:58:11.264658+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Primerica closes acquisition of 80% of e-TeleQuote, enterprise value $600M

## Summary
- Enterprise value $600M; implied equity ~$450M; ~$340M cash, $15M note, 20% equity stake for 80% control.
- e-TeleQuote distributes Medicare plans from United Healthcare, Humana, Anthem with over 2,700 MA plans.
- Acquisition allows Primerica reps to serve clients' lifecycle needs; e-TeleQuote's platform and sales centers complement distribution.
- Potential earnout payments up to $50M ($25M each in 2022 and 2023).
- Primerica replaced e-TeleQuote's existing debt with lower-cost funding.

## SEC filing metadata
- accession: 0001564590-21-035525
- form_type: 8-K
- ticker: PRI
- cik: 0001475922
- company_name: Primerica, Inc.
- filed_at: 2021-07-01T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1475922/000156459021035525/0001564590-21-035525-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1475922/000156459021035525/pri-8k_20210630.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001564590-21-035525
- JSON: https://secwatch.observer/filing/0001564590-21-035525.json
- Plain text: https://secwatch.observer/filing/0001564590-21-035525.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.