---
schema_version: "secwatch.filing_event.v1"
accession: "0001564590-23-003252"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2023-03-07T23:59:59+00:00"
generated_at: "2026-06-18T10:56:58.512203+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Boston Beer CFO Frank Smalla steps down; interim CFO named; $25M stock buyback plan

## Summary
- CFO Frank H. Smalla resigns after 7 years to join a KKR-backed private equity firm; departure not due to any disagreement.
- Matthew D. Murphy, current Chief Accounting Officer, appointed interim CFO effective March 6, 2023.
- Company enters 10b5-1 plan to repurchase up to $25M of Class A Common Stock from April 3 to June 30, 2023.
- Chief Sales Officer John C. Geist enters 10b5-1 plan to sell up to 13,524 shares for liquidity and diversification.

## SEC filing metadata
- accession: 0001564590-23-003252
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2023-03-07T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000156459023003252/0001564590-23-003252-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000156459023003252/sam-8k_20230303.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001564590-23-003252
- JSON: https://secwatch.observer/filing/0001564590-23-003252.json
- Plain text: https://secwatch.observer/filing/0001564590-23-003252.txt

## Key facts
- Executive change
  Matthew D. Murphy was appointed as interim Treasurer and Chief Financial Officer at BOSTON BEER CO INC.
  - Action: appointed
  - Role: interim Treasurer and Chief Financial Officer
  source text: On March 6, 2023, the Company’s Board of Directors approved the appointment of Matthew D. Murphy, age 54, to serve as interim Treasurer and Chief Financial Officer until such time as the Company appoints Mr. Smalla’s permanent successor.
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000156459023003252/0001564590-23-003252-index.htm
- Executive change
  Frank H. Smalla departed as Treasurer and Chief Financial Officer at BOSTON BEER CO INC.
  - Action: stepping down
  - Role: Treasurer and Chief Financial Officer
  source text: On March 3, 2023, Frank H. Smalla informed the Company that he was stepping down after seven years as the Company’s Treasurer and Chief Financial Officer, to pursue an opportunity as Chief Financial and Operating Officer with a KKR-backed private equity company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000156459023003252/0001564590-23-003252-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.