---
schema_version: "secwatch.filing_event.v1"
accession: "0001564590-23-007304"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2023-05-16T23:59:59+00:00"
generated_at: "2026-06-15T00:25:35.175708+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Boston Beer discloses interim CFO compensation, $25M buyback plan, and insider trading plan

## Summary
- Interim CFO Matthew Murphy's 2023 bonus potential increased to 50% of base salary (from 40%); base salary unchanged at $382,288.
- Murphy granted option to purchase ~$600K in Class A Common Stock, vesting 25% annually over four years starting March 2024.
- Company adopted 10b5-1 plan to repurchase up to $25M of Class A Common Stock from July 3 to Sept 29, 2023.
- Chief Sales Officer John C. Geist entered 10b5-1 plan to sell up to 13,524 shares for liquidity and diversification.

## SEC filing metadata
- accession: 0001564590-23-007304
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2023-05-16T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000156459023007304/0001564590-23-007304-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000156459023007304/sam-8k_20230512.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001564590-23-007304
- JSON: https://secwatch.observer/filing/0001564590-23-007304.json
- Plain text: https://secwatch.observer/filing/0001564590-23-007304.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.