Treasure Global secures exclusive worldwide sub-licensing rights for Malaysian F&B brand Abe Yus

TREASURE GLOBAL INC

Exclusive worldwide right to grant sub-licenses for Abe Yus trademarks; TGL becomes master franchisor.
Abe Yus currently has 12 outlets in Malaysia; plans 35 by end of 2023 and 300 within 5 years.
All Abe Yus outlets must adopt TGL's TAZTE digital F&B management system, generating recurring licensing fees.
TGL also earns revenue from start-up fees for new locations and supply chain management.
Agreement follows TGL's first licensing deal with Morganfield's in May 2023, expanding F&B franchisor strategy.

item 1.01 item 8.01 item 9.01

Key facts

Extracted from this filing and checked against the source text.

Material Agreements SEC 8-K Item 1.01/1.02 confidence 0.95

TREASURE GLOBAL INC entered into Licensing Agreement with Sigma Muhibah Sdn Bhd (Abe Yus) (effective 2023-06-06).

Action: entry
Agreement: license
Counterparty: Sigma Muhibah Sdn Bhd (Abe Yus)
Effective: 2023-06-06

Exact text from the filing

On June 6, 2023, AY Food Ventures Sdn Bhd (“AYFV”) , a wholly owned subsidiary of Treasure Global Inc. (the “Company”) entered into a licensing agreement with Sigma Muhibah Sdn Bhd (“Abe Yus”), a food & beverage company, in which Abe Yus granted AYFV the exclusive worldwide right to grant sub-licensees to any third parties to use Abe Yus’ trademarks for its food & beverage business chain (the “Licensing Agreement”).

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Source: SEC EDGAR

accession 0001575872-23-000909

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