---
schema_version: "secwatch.filing_event.v1"
accession: "0001576427-25-000102"
form_type: "8-K"
ticker: "CRTO"
cik: "0001576427"
company_name: "Criteo S.A."
filed_at: "2025-07-30T23:59:59+00:00"
generated_at: "2026-05-17T23:01:58.587520+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Criteo Q2 2025 revenue up 2% to $483M, raises full-year outlook, $104M buyback

## Summary
- Q2 revenue $483M (+2% YoY), gross profit $259M (+11%), Contribution ex-TAC $292M (+9%).
- Adjusted EBITDA $89M (-4% YoY) but full-year 2025 guidance raised; adjusted diluted EPS $0.92.
- Deployed $104M for share repurchases in H1 2025; cash & marketable securities $241M.
- Retail Media Contribution ex-TAC +11% YoY constant currency, Performance Media +6%.
- Todd Parsons promoted to CPO & President Performance Media; Sherry Smith President Retail Media; Stefanie Jay appointed to Board.

## SEC filing metadata
- accession: 0001576427-25-000102
- form_type: 8-K
- ticker: CRTO
- cik: 0001576427
- company_name: Criteo S.A.
- filed_at: 2025-07-30T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1576427/000157642725000102/0001576427-25-000102-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1576427/000157642725000102/crto-20250730.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001576427-25-000102
- JSON: https://secwatch.observer/filing/0001576427-25-000102.json
- Plain text: https://secwatch.observer/filing/0001576427-25-000102.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.