{"schema_version":"secwatch.filing_event.v1","accession":"0001576942-23-000075","form_type":"8-K","ticker":"SFIX","cik":"0001576942","company_name":"Stitch Fix, Inc.","filed_at":"2023-06-16T23:59:59+00:00","discovered_at":"2026-05-14T18:03:39.485316+00:00","generated_at":"2026-06-13T22:40:18.515076+00:00","sec_items":["5.02"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.75,"calibrated_materiality_score":0.75,"confidence":"high","headline":"Stitch Fix hires Matt Baer as CEO, effective June 26, 2023","bullets":["Matt Baer appointed CEO, effective June 26, 2023; also joins board as Class III director.","Annual base salary $850,000; target bonus 100% of base; signing bonus $400,000.","Equity awards: RSU for 1.1M shares and options for 2.2M shares, vesting over ~3 years.","Severance: 18 months base + target bonus + full equity acceleration upon change in control termination.","Baer previously Chief Customer and Digital Officer at Macy's."],"urls":{"canonical":"https://secwatch.observer/filing/0001576942-23-000075","json":"https://secwatch.observer/filing/0001576942-23-000075.json","markdown":"https://secwatch.observer/filing/0001576942-23-000075.md","text":"https://secwatch.observer/filing/0001576942-23-000075.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1576942/000157694223000075/0001576942-23-000075-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1576942/000157694223000075/sfix-20230613.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-13T22:40:18.515076+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"79c9c72397","claim":"Matt Baer was appointed as Class III member of the Board at Stitch Fix, Inc..","evidence_excerpt":"and appointed Mr. Baer to serve as a Class III member of the Board, each effective upon Mr. Baer’s appointment as Chief Executive Officer.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1576942/000157694223000075/0001576942-23-000075-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Class III member of the Board"}],"fact_type":"executive_change"},{"claim_id":"e31fe3e4c1","claim":"Matt Baer was appointed as Chief Executive Officer at Stitch Fix, Inc..","evidence_excerpt":"On June 14, 2023, Stitch Fix, Inc. (the “Company”) announced the hiring of Matt Baer as Chief Executive Officer of the Company, effective June 26, 2023.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1576942/000157694223000075/0001576942-23-000075-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chief Executive Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}