---
schema_version: "secwatch.filing_event.v1"
accession: "0001576942-23-000075"
form_type: "8-K"
ticker: "SFIX"
cik: "0001576942"
company_name: "Stitch Fix, Inc."
filed_at: "2023-06-16T23:59:59+00:00"
generated_at: "2026-06-13T22:40:18.515076+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Stitch Fix hires Matt Baer as CEO, effective June 26, 2023

## Summary
- Matt Baer appointed CEO, effective June 26, 2023; also joins board as Class III director.
- Annual base salary $850,000; target bonus 100% of base; signing bonus $400,000.
- Equity awards: RSU for 1.1M shares and options for 2.2M shares, vesting over ~3 years.
- Severance: 18 months base + target bonus + full equity acceleration upon change in control termination.
- Baer previously Chief Customer and Digital Officer at Macy's.

## SEC filing metadata
- accession: 0001576942-23-000075
- form_type: 8-K
- ticker: SFIX
- cik: 0001576942
- company_name: Stitch Fix, Inc.
- filed_at: 2023-06-16T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1576942/000157694223000075/0001576942-23-000075-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1576942/000157694223000075/sfix-20230613.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001576942-23-000075
- JSON: https://secwatch.observer/filing/0001576942-23-000075.json
- Plain text: https://secwatch.observer/filing/0001576942-23-000075.txt

## Key facts
- Executive change
  Matt Baer was appointed as Class III member of the Board at Stitch Fix, Inc..
  - Action: appointed
  - Role: Class III member of the Board
  source text: and appointed Mr. Baer to serve as a Class III member of the Board, each effective upon Mr. Baer’s appointment as Chief Executive Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1576942/000157694223000075/0001576942-23-000075-index.htm
- Executive change
  Matt Baer was appointed as Chief Executive Officer at Stitch Fix, Inc..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: On June 14, 2023, Stitch Fix, Inc. (the “Company”) announced the hiring of Matt Baer as Chief Executive Officer of the Company, effective June 26, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1576942/000157694223000075/0001576942-23-000075-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.