other material
confidence high
sentiment positive
materiality 0.70
Life360 raises monthly subscription prices for US premium tiers; annual unchanged
Life360, Inc.
- Monthly pricing for new and most existing iOS subscribers: Silver $7.99, Gold $14.99, Platinum $24.99.
- Price changes roll out to existing monthly iOS subs on staged basis affecting ~60% of US subscribers; expected by mid-Dec 2022.
- Android pricing increases only for new users due to platform limitations.
- Tile bundle inclusion as part of Membership delayed to early CY23; no meaningful CY22 revenue impact expected.
- Management expects churn within 10% retention reduction target; guidance update in Q3 earnings Nov 15.