---
schema_version: "secwatch.filing_event.v1"
accession: "0001594805-25-000090"
form_type: "8-K"
ticker: "SHOP"
cik: "0001594805"
company_name: "SHOPIFY INC."
filed_at: "2025-12-02T23:59:59+00:00"
generated_at: "2026-05-16T15:44:02.115431+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Shopify BFCM sales hit $14.6B, up 27% YoY; 81M+ customers, record peak

## Summary
- Record $14.6B global sales over Black Friday-Cyber Monday, up 27% YoY (24% constant currency).
- 81+ million customers shopped; peak sales of $5.1M/min at 12:01 PM EST on Black Friday.
- 94,900+ merchants had highest-selling day ever; 15,800+ entrepreneurs made first sale on Shopify.
- Top categories: Cosmetics, Clothing Tops & Pants, Activewear; average cart price $114.70.
- Cross-border orders 16% of total; Shop Pay orders up 39% YoY; 136M+ packages tracked on Shop App.

## SEC filing metadata
- accession: 0001594805-25-000090
- form_type: 8-K
- ticker: SHOP
- cik: 0001594805
- company_name: SHOPIFY INC.
- filed_at: 2025-12-02T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1594805/000159480525000090/0001594805-25-000090-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1594805/000159480525000090/shop-20251202.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001594805-25-000090
- JSON: https://secwatch.observer/filing/0001594805-25-000090.json
- Plain text: https://secwatch.observer/filing/0001594805-25-000090.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.