---
schema_version: "secwatch.filing_event.v1"
accession: "0001596961-24-000059"
form_type: "8-K"
ticker: "RDNW"
cik: "0001596961"
company_name: "RideNow Group, Inc."
filed_at: "2024-06-04T23:59:59+00:00"
generated_at: "2026-06-01T06:32:25.992195+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# RumbleOn appoints Tiffany Kice CFO effective June 24, 2024; Blake Lawson to resign same day

## Summary
- Tiffany Kice, previously CFO of Pegasus Logistics, joined as CFO with 25+ years of financial leadership.
- Annual base salary of $385,000, target bonus of 75% base, signing bonus of $25,000, and equity grants tied to stock price milestones ($12, $17, $22).
- Blake Lawson will continue as CFO until June 24, 2024, then resign; no departure trigger disclosed.
- Kice brings expertise in multi-site retail and public/private company finance; starts with pro-rated 2024 bonus and performance-based RSUs.

## SEC filing metadata
- accession: 0001596961-24-000059
- form_type: 8-K
- ticker: RDNW
- cik: 0001596961
- company_name: RideNow Group, Inc.
- filed_at: 2024-06-04T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1596961/000159696124000059/0001596961-24-000059-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1596961/000159696124000059/rmbl-20240603.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001596961-24-000059
- JSON: https://secwatch.observer/filing/0001596961-24-000059.json
- Plain text: https://secwatch.observer/filing/0001596961-24-000059.txt

## Source-grounded claims
- claim_id: 96c1fe51b8
  claim: Tiffany Kice was appointed as Chief Financial Officer at RideNow Group, Inc..
  evidence_excerpt: On June 3, 2024, the Board of Directors of RumbleOn, Inc. (the “Company”) appointed Tiffany Kice as Chief Financial Officer of the Company, effective as of June 24, 2024 (the “CFO Start Date”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1596961/000159696124000059/0001596961-24-000059-index.htm
- claim_id: 9f319607a2
  claim: Blake Lawson departed as Chief Financial Officer at RideNow Group, Inc..
  evidence_excerpt: Blake Lawson has agreed to continue his employment as Chief Financial Officer of the Company until the CFO Start Date, at which time he will resign as Chief Financial Officer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1596961/000159696124000059/0001596961-24-000059-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.