{"schema_version":"secwatch.filing_event.v1","accession":"0001600033-22-000018","form_type":"8-K","ticker":"ELF","cik":"0001600033","company_name":"e.l.f. Beauty, Inc.","filed_at":"2022-04-20T23:59:59+00:00","discovered_at":"2026-05-14T18:04:01.388161+00:00","generated_at":"2026-06-26T06:11:26.469838+00:00","sec_items":["5.02","7.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.5,"calibrated_materiality_score":0.5,"confidence":"high","headline":"e.l.f. Beauty appoints Jennie Laar as CCO; Rich Baruch departs June 2","bullets":["Jennie Laar named SVP, Chief Commercial Officer effective May 16, 2022, reporting to CEO.","Rich Baruch leaves June 2, 2022 to become CEO of a nutritional supplements company.","Laar previously SVP Global Wholesale at Forma Brands; grew Morphe wholesale business.","Baruch expanded e.l.f.'s retail footprint from ~10K to 120K linear feet over 8 years."],"urls":{"canonical":"https://secwatch.observer/filing/0001600033-22-000018","json":"https://secwatch.observer/filing/0001600033-22-000018.json","markdown":"https://secwatch.observer/filing/0001600033-22-000018.md","text":"https://secwatch.observer/filing/0001600033-22-000018.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1600033/000160003322000018/0001600033-22-000018-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1600033/000160003322000018/elf-20220420.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-26T06:11:26.469838+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"842163198a","claim":"Jennie Laar was appointed as Senior Vice President, Chief Commercial Officer at e.l.f. Beauty, Inc..","evidence_excerpt":"Jennie Laar will join the Company and begin serving as Senior Vice President, Chief Commercial Officer on May 16, 2022.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1600033/000160003322000018/0001600033-22-000018-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Senior Vice President, Chief Commercial Officer"}],"fact_type":"executive_change"},{"claim_id":"df5ef6e954","claim":"Rich Baruch departed as Senior Vice President, Chief Commercial Officer at e.l.f. Beauty, Inc..","evidence_excerpt":"Rich Baruch, Senior Vice President, Chief Commercial Officer, will be leaving the Company, effective June 2, 2022.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1600033/000160003322000018/0001600033-22-000018-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"leaving"},{"label":"Role","value":"Senior Vice President, Chief Commercial Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}