secwatch.observer — SEC 8-K summary
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Issuer:     e.l.f. Beauty, Inc. (ELF)
CIK:        0001600033
Form:       8-K
Filed at:   2022-04-20T23:59:59+00:00
Accession:  0001600033-22-000018
Event type: leadership
Sentiment:  neutral
Materiality: 0.50
Item codes: 5.02, 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

e.l.f. Beauty appoints Jennie Laar as CCO; Rich Baruch departs June 2
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- Jennie Laar named SVP, Chief Commercial Officer effective May 16, 2022, reporting to CEO.
- Rich Baruch leaves June 2, 2022 to become CEO of a nutritional supplements company.
- Laar previously SVP Global Wholesale at Forma Brands; grew Morphe wholesale business.
- Baruch expanded e.l.f.'s retail footprint from ~10K to 120K linear feet over 8 years.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1600033/000160003322000018/0001600033-22-000018-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1600033/000160003322000018/elf-20220420.htm
  HTML page:      https://secwatch.observer/filing/0001600033-22-000018

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer