GrowGeneration acquires Viagrow for cash and stock; expands into big box retail and home gardening

GrowGeneration Corp.

Viagrow has $3M annual revenue; purchase consideration is cash and stock.
Accretive to gross margin in FY2025, supporting GrowGen's goal of 30%+ margins via private-label expansion.
Viagrow products distributed via Amazon, Home Depot, Lowe's, Tractor Supply, Walmart.
Acquisition enhances Amazon/e-commerce channel and provides scalable platform for national retail partnerships.
Deal marks GrowGen's entry into home gardening and mass retail, diversifying revenue streams.

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