---
schema_version: "secwatch.filing_event.v1"
accession: "0001604868-25-000026"
form_type: "8-K"
ticker: "GRWG"
cik: "0001604868"
company_name: "GrowGeneration Corp."
filed_at: "2025-08-11T23:59:59+00:00"
generated_at: "2026-05-17T15:29:17.469755+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# GrowGeneration Q2 net sales $41.0M, up 14.7% sequentially; net loss narrows to $4.8M

## Summary
- Net sales $41.0M (+14.7% qoq) vs $53.5M YoY; net loss $4.8M vs $5.9M YoY.
- Proprietary brand sales hit 32.0% of cultivation/gardening revenue (up from 21.5% YoY); target 35% by year-end.
- Gross margin improved to 28.3% from 26.9% YoY; store operating expenses down 22.9% to $7.9M.
- Adjusted EBITDA loss $1.3M vs $1.1M YoY; cash $48.7M, no debt.
- Q3 2025 guidance: net sales expected in excess of $41M; full-year outlook withheld due to tariff uncertainty.

## SEC filing metadata
- accession: 0001604868-25-000026
- form_type: 8-K
- ticker: GRWG
- cik: 0001604868
- company_name: GrowGeneration Corp.
- filed_at: 2025-08-11T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1604868/000160486825000026/0001604868-25-000026-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1604868/000160486825000026/grwg-20250811.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001604868-25-000026
- JSON: https://secwatch.observer/filing/0001604868-25-000026.json
- Plain text: https://secwatch.observer/filing/0001604868-25-000026.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.