other material
confidence high
sentiment neutral
materiality 0.70
Udemy cutting instructor revenue share for subscriptions from 25% to 15% by 2026
Udemy, Inc.
- Instructor subscription revenue share drops from 25% to 20% on Jan 1, 2024, then 17.5% in 2025, and 15% in 2026.
- Marketplace revenue share of 37% remains unchanged.
- Udemy paid over $200M to instructors in past 12 months; expects total payouts to grow despite lower share.
- Proceeds to fund AI, badging, marketing, and sales investments to capture growth opportunity.
- Cites prior 2019 Udemy Business share cut that led to increased instructor payouts.