---
schema_version: "secwatch.filing_event.v1"
accession: "0001614178-25-000007"
form_type: "8-K"
ticker: "YEXT"
cik: "0001614178"
company_name: "Yext, Inc."
filed_at: "2025-02-10T23:59:59+00:00"
generated_at: "2026-05-27T00:02:41.372654+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Yext acquires Places Scout for $20.3M cash plus $10M equity; guidance in-line or above

## Summary
- Acquired all units of Places Scout for $20.3M cash plus ~$10M incentive equity to key employees; strengthens local SEO and location intelligence.
- Places Scout provides real-time location-based insights for performance tracking and competitor analysis across search channels.
- Q4 and FY2025 guidance updated: results expected in-line or above prior ranges despite FX headwinds.
- CEO Mark Kabana joins Yext; acquisition follows recent Hearsay Systems deal to bolster digital presence platform.

## SEC filing metadata
- accession: 0001614178-25-000007
- form_type: 8-K
- ticker: YEXT
- cik: 0001614178
- company_name: Yext, Inc.
- filed_at: 2025-02-10T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1614178/000161417825000007/0001614178-25-000007-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1614178/000161417825000007/yext-20250207.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001614178-25-000007
- JSON: https://secwatch.observer/filing/0001614178-25-000007.json
- Plain text: https://secwatch.observer/filing/0001614178-25-000007.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.