---
schema_version: "secwatch.filing_event.v1"
accession: "0001616707-22-000190"
form_type: "8-K"
ticker: "W"
cik: "0001616707"
company_name: "Wayfair Inc."
filed_at: "2022-11-29T23:59:59+00:00"
generated_at: "2026-06-21T12:17:27.633823+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Wayfair reports low single digit US sales growth for Cyber Five; Nov trends improve

## Summary
- U.S. sales for the five-day holiday period increased low single digits vs 2021.
- November revenue trends strengthened vs down 10% quarter-to-date prior guidance.
- Cyber Five period comped flat for the company; Black Friday was biggest sales day.
- Repeat customers accounted for 73% of holiday orders; hundreds of thousands of new customers.
- CEO cites sharper prices, cost control, and platform strength for positioning.

## SEC filing metadata
- accession: 0001616707-22-000190
- form_type: 8-K
- ticker: W
- cik: 0001616707
- company_name: Wayfair Inc.
- filed_at: 2022-11-29T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1616707/000161670722000190/0001616707-22-000190-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1616707/000161670722000190/w-20221129.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001616707-22-000190
- JSON: https://secwatch.observer/filing/0001616707-22-000190.json
- Plain text: https://secwatch.observer/filing/0001616707-22-000190.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.