---
schema_version: "secwatch.filing_event.v1"
accession: "0001616707-23-000089"
form_type: "8-K"
ticker: "W"
cik: "0001616707"
company_name: "Wayfair Inc."
filed_at: "2023-06-07T23:59:59+00:00"
generated_at: "2026-06-14T05:50:59.244102+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Wayfair Announces Retirement of Chief Commercial Officer Steve Oblak and Appointment of Jon Blotner as Successor

## Summary
- Steve Oblak, Chief Commercial Officer, will retire from Wayfair in Q1 2024 after 14 years of leadership.
- Jon Blotner, currently VP Global Merchandising, will become Incoming CCO effective July 3, 2023 and assume role on October 1, 2023.
- Wayfair reports quarter-to-date gross revenue trending in negative mid single digit percentage year-over-year, with total order growth turning positive.
- Blotner brings experience from Gemvara (acquired by Berkshire Hathaway) and Bain & Company.
- Wayfair expects to achieve Adjusted EBITDA profitability in Q2 2023.

## SEC filing metadata
- accession: 0001616707-23-000089
- form_type: 8-K
- ticker: W
- cik: 0001616707
- company_name: Wayfair Inc.
- filed_at: 2023-06-07T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1616707/000161670723000089/0001616707-23-000089-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1616707/000161670723000089/w-20230607.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001616707-23-000089
- JSON: https://secwatch.observer/filing/0001616707-23-000089.json
- Plain text: https://secwatch.observer/filing/0001616707-23-000089.txt

## Key facts
- Executive change
  Steve Oblak departed as Chief Commercial Officer at Wayfair Inc..
  - Action: will retire
  - Role: Chief Commercial Officer
  source text: On June 7, 2023, Wayfair Inc. (“Wayfair,” the “Company,” “we” or “us”) announced that Steve Oblak, Chief Commercial Officer, will retire from the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1616707/000161670723000089/0001616707-23-000089-index.htm
- Executive change
  Jon Blotner was appointed as Incoming Chief Commercial Officer at Wayfair Inc..
  - Action: appointed
  - Role: Incoming Chief Commercial Officer
  source text: The Company also announced that Jon Blotner, who currently serves as Wayfair’s Vice President, Global Merchandising, Proprietary Brands, Pricing and Advertising, has been appointed Incoming Chief Commercial Officer, effective July 3, 2023 and will succeed Mr. Oblak as our new Chief Commercial Officer on October 1, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1616707/000161670723000089/0001616707-23-000089-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.