---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-21-022961"
form_type: "8-K"
ticker: "LOVE"
cik: "0001701758"
company_name: "Lovesac Co"
filed_at: "2021-11-12T23:59:59+00:00"
generated_at: "2026-06-28T09:18:37.134153+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Lovesac appoints Mary Fox as President & COO, Jack Krause as Chief Strategy Officer

## Summary
- Mary Fox, formerly a Board director, becomes President & COO effective Nov 15, 2021; she resigns from the Board.
- Jack Krause, formerly President & COO, becomes Chief Strategy Officer and joins the Board, effective Nov 15, 2021.
- Fox's base salary $429k, eligible for annual incentive up to 120% of salary, plus RSU grants valued up to $1.5M initial and $765k annual.
- Krause retains $429k base salary, eligible for same annual incentive and $765k annual RSU grant time/performance based.
- CEO Shawn Nelson says appointments strengthen leadership to scale growth and expand brand.

## SEC filing metadata
- accession: 0001628280-21-022961
- form_type: 8-K
- ticker: LOVE
- cik: 0001701758
- company_name: Lovesac Co
- filed_at: 2021-11-12T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1701758/000162828021022961/0001628280-21-022961-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1701758/000162828021022961/love-20211109.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-21-022961
- JSON: https://secwatch.observer/filing/0001628280-21-022961.json
- Plain text: https://secwatch.observer/filing/0001628280-21-022961.txt

## Key facts
- Executive change
  Jack A. Krause was appointed as Chief Strategy Officer at Lovesac Co.
  - Action: appointed
  - Role: Chief Strategy Officer
  source text: The Company also announced the appointment of Mr. Jack A. Krause, 58, to the position of Chief Strategy Officer of the Company and as a member of the Board of Directors, in each case, effective November 15, 2021. Previously, Mr. Krause served as the Company’s President and Chief Operating Officer since 2015.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1701758/000162828021022961/0001628280-21-022961-index.htm
- Executive change
  Jack A. Krause was appointed as Director at Lovesac Co.
  - Action: appointed
  - Role: Director
  source text: The Company also announced the appointment of Mr. Jack A. Krause, 58, to the position of Chief Strategy Officer of the Company and as a member of the Board of Directors, in each case, effective November 15, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1701758/000162828021022961/0001628280-21-022961-index.htm
- Executive change
  Mary Fox was appointed as President and Chief Operating Officer at Lovesac Co.
  - Action: appointed
  - Role: President and Chief Operating Officer
  source text: On November 11, 2021, The Lovesac Company (the “Company”) announced the appointment of Ms. Mary Fox, 49, to the position of President and Chief Operating Officer of the Company, effective November 15, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1701758/000162828021022961/0001628280-21-022961-index.htm
- Executive change
  Mary Fox resigned as Director at Lovesac Co.
  - Action: resigned
  - Role: Director
  source text: In connection with her appointment, on November 9, 2021, Ms. Fox notified the Board of her decision to resign from the Board of Directors (the “Board”), effective November 15, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1701758/000162828021022961/0001628280-21-022961-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.