---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-23-015773"
form_type: "8-K"
ticker: null
cik: "0001725134"
company_name: "Digital Media Solutions, Inc."
filed_at: "2023-05-04T23:59:59+00:00"
generated_at: "2026-06-15T22:28:00.098307+00:00"
event_type: "regulatory"
sentiment: "negative"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# Digital Media Solutions receives NYSE delisting notice for low market cap; stockholders approve reverse split

## Summary
- NYSE notified DMS on April 28, 2023 for non-compliance: avg global market cap <$50M and stockholders' equity <$50M over 30 days.
- DMS has 45 days to submit a plan to cure within 18 months; stock continues trading during cure period.
- Stockholders holding ~70% voting power approved issuance of Series A/B preferred stock and reverse stock split (1:2 to 1:30).
- Preliminary info statement filed May 1, 2023; consents effective at least 20 days after mailing to stockholders.
- Board may delay or abandon reverse split if it determines it is not in the best interests of the company.

## SEC filing metadata
- accession: 0001628280-23-015773
- form_type: 8-K
- cik: 0001725134
- company_name: Digital Media Solutions, Inc.
- filed_at: 2023-05-04T23:59:59+00:00
- event_type: regulatory
- sentiment: negative
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 3.01, 5.07, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1725134/000162828023015773/0001628280-23-015773-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1725134/000162828023015773/dms-20230428.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-23-015773
- JSON: https://secwatch.observer/filing/0001628280-23-015773.json
- Plain text: https://secwatch.observer/filing/0001628280-23-015773.txt

## Key facts
- Listing & Compliance Notices
  Digital Media Solutions, Inc. received a nyse deficiency notice notice regarding market value (rules 802.01B).
  - Exchange: nyse
  - Notice: deficiency notice
  - Deficiency: market value
  - Rules: 802.01B
  source text: April 28, 2023, Digital Media Solutions, Inc. (the "Company") received notice from the New York Stock Exchange (the "NYSE") indicating that the Company is not in compliance with Rule 802.01B of the NYSE’s Listed Company Manual, which requires it to maintain an average global market capitalization of at least $50.0 million over a consecutive 30-day trading period and, at the same time, a total stockholders’ equity equal to or greater than $50.0 million (the "market capitalization listing standard"). This is a separate notice from the previously announced notice from the NYSE that the Company wa
  evidence_url: https://www.sec.gov/Archives/edgar/data/1725134/000162828023015773/0001628280-23-015773-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.