---
schema_version: "secwatch.filing_event.v1"
accession: "0001628280-23-028737"
form_type: "8-K"
ticker: "MKTW"
cik: "0001805651"
company_name: "MARKETWISE, INC."
filed_at: "2023-08-10T23:59:59+00:00"
generated_at: "2026-06-11T18:42:55.235909+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# MarketWise Q2 revenue falls 19% to $103.6M; paid subscribers drop 16.5% to 750K

## Summary
- Total net revenue $103.6M, down 19.1% YoY; net income $9.7M, down 71.5% from $34.0M.
- Paid subscribers 750K, down 16.5% YoY; ARPU $490, down 15.5% from $580.
- Billings $96.2M, down 18.1% YoY; deferred revenue $628.4M vs $701.1M a year ago.
- Cash from operations $29.0M, up 8.2% YoY; adjusted CFFO margin improved to 30.1% from 22.8%.
- Total subscribers grew 5.2% to 16.7M, driven by free subs; active free subs declined to 3.9M from 4.3M.

## SEC filing metadata
- accession: 0001628280-23-028737
- form_type: 8-K
- ticker: MKTW
- cik: 0001805651
- company_name: MARKETWISE, INC.
- filed_at: 2023-08-10T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1805651/000162828023028737/0001628280-23-028737-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1805651/000162828023028737/mktw-20230810.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001628280-23-028737
- JSON: https://secwatch.observer/filing/0001628280-23-028737.json
- Plain text: https://secwatch.observer/filing/0001628280-23-028737.txt

## Key facts
- Earnings Releases
  MARKETWISE, INC. reported second quarter ended June 30, 2023 results: revenue $103.6 million, net income $9.7 million.
  - Period: second quarter ended June 30, 2023
  - Revenue: $103.6 million
  - Net income: $9.7 million
  - Result: reported results
  source text: EX-99.1 (EX-99.1) --- MarketWise Reports Financial Results for Second Quarter 2023 ~ Total Subscribers of 16.7 Million, Including 750 Thousand Paid Subscribers ~ ~ Revenues of $103.6 Million ~ ~ Billings of $96.2 Million ~ ~ Net Income of $9.7 Million ~ ~ CFFO and Adjusted CFFO of $29.0 Million ~ BALTIMORE, MD -- (GLOBE NEWSWIRE)—MarketWise, Inc. (NASDAQ: MKTW)
  evidence_url: https://www.sec.gov/Archives/edgar/data/1805651/000162828023028737/0001628280-23-028737-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.